simple is beautiful
New York Daily Photo: Raffetto's
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Monday, 30 April 2007


This shop may be small in size but not in stature - one of those special little NYC "secrets" that everyone wants to find and frequent. Remarkably, Raffetto's at 144 West Houston Street has been in business since 1906 - 101 years at the same location. The business is a 3rd generation family owned and run operation. It was started by Marcello Raffetto and continued by his son Gino (born in the same building as the shop in 1922) and now brothers Andrew and Richard with their mother Romano. The focus here is on the products, not glitz - they are low profile. Some long time residents of the neighborhood I have spoken to were not even aware of its existence. This place is old school - they do not have a website, take no credit cards and are closed Sunday and Monday. Pasta is their raison d'etre along with prepared foods and a few other essentials such as homemade sauces, oils, spices and condiments. They make their pasta right on the premises with 20 types of ravioli and tortellini plus 15 varieties of plain egg pasta. The bulk of their business is wholesale - they sell to about 300 of the finest restaurants, hotels and gourmet shops in the city such as Gotham Bar and Grill, Il Mulino, Fairway, Zabar's, Dean and DeLuca. The shop's atmosphere is cozy, social and friendly - in my short visit there for this post, I met the owner and two professional photographers. Everything is excellent and highly recommended. My favorite is the goat cheese ravioli with pesto ...


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