simple is beautiful
New York Daily Photo: Peanut Butter & Co.
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Monday, 2 April 2007

Peanut Butter & Co.

When you have population density, you can support the unusual. At 240 Sullivan Street in the Village, you will find the Peanut Butter & Co. Sandwich Shop - an entire restaurant concept built around the peanut butter sandwich. When this shop opened, I was sure of its imminent demise. After all, how could business like this survive, even in NYC? How could you get enough customers to sit down in a restaurant and order peanut butter sandwiches (at $5 - $7 each)? But succeed they have - the restaurant is in its 10th year. The business was started in 1998 by Lee Zalben, Vassar College grad and former advertising exec - read the story here. Since then, they have expanded to Brooklyn where the Company now manufactures its signature line of handmade gourmet peanut butter (they also have an online store). The shop offers much more than the basic peanut butter sandwich - there are 10 classic sandwiches (Fluffernutter, Ants on a Log, etc.) and 6 gourmet ones (like the Cinnamon Raisin Swirl, White Chocolate Wonderful or Dark Chocolate Dreams). The emphasis here is retro, comfort food, so the menu also includes Homestyle Fare (such as tuna melts, grilled cheese or baloney and cheese). Of course there's a dessert menu including peanut butter cookies, chocolate peanut butter pie and a range of ice cream sundaes. Wash it down with milk, sodas, milkshakes, smoothies, hot chocolate, coffee or a New York Egg Cream ...


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