simple is beautiful
New York Daily Photo: Let's Have a Parade
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Friday, 13 June 2008

Let's Have a Parade

This extraordinary display is typical of a new generation of high performance LED signage which has virtually replaced all the older neon of Times Square, a trend which is universal. Like most New Yorkers, I rarely travel to Times Square and I do so only when there are specific reasons. On a recent trip, I unexpectedly ran across this massive display which is part of the new M&M's Retail World. See here for the set of photos.
I am not so fond of over zealous business establishments which are essentially mega branding and marketing tools. Legacy businesses like Coca Cola, Disney, Warner Brothers and many others have entered this new world of advertising, selling lines of branded products via their own retail stores. But I had to grant that this enormous LED display was just fascinating as I watched it cycle through image after image.
What can easily be seen as a gratuitous display and waste of money, reminds me of a conversation I had with someone many years ago. My friend's concluding assertion always bothered me, because at one level I didn't like it, but at another, it rang true. He and I were discussing extravagance and celebrations. I mentioned how in many cases, money could be better used for any one of a myriad of needy causes. His response was "yeah, but you gotta have parades." This really hit me. People really do occasionally need to express joy and exuberance even if it is not always "practical" or "sensible." We can't live life with the souls of accountants. A world without love, flowers, laughter, and parades would be a dreary one.
So for now, just for a few minutes, let's put aside aside our criticism, skepticism and cynicism. Let's have a parade :)

About the display and store: The 32½-foot-high by 31¼-foot-wide LED panel display was done by Union City, NJ-based D3 LED. The display content was designed by New York-based Show & Tell Productions. Store 25000 sq ft, 3 story design by Ohio firm Chute Gerdeman Retail.


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